One night, many years ago while I was doing my MBA at the Stockholm School of Economics I was sitting beside the late Prof. Gunnar Hedlund in a pub. We were having a pub night and Gunnar had lectured for us during the day and tagged along to the pub that evening. Gunnar had spent...Read More
One night, many years ago while I was doing my MBA at the Stockholm School of Economics I was sitting beside the late Prof. Gunnar Hedlund in a pub. We were having a pub night and Gunnar had lectured for us during the day and tagged along to the pub that evening. Gunnar had spent...Read More
1. Be humble: No one is as good as they think they are! (Or as bad either for that matter) 2. Listen: No one knows everything! Your job is to lead, not to be an expert on every issue! 3. Never get yourself into an economic situation where you can’t afford to tell the company...Read More
Some time ago I was asked to speak to a group of people who work full-time as change agents in a large Swedish company. One of these change agents had attended a one day course on change management that I teach for a Swedish education company (Astrakan Strategic Education AB, http://www.astrakan.se/ ). This change agent’s...Read More
Although I was born and raised in the USA, I have been living and working in Sweden of most of the last twenty years. During that time I have seen many changes occur in the world of entertainment and media. I remember when I first got to Sweden there where only two TV channels that...Read More
Everyone knows it is going to happen! Just like at some point everyone knew that the internet was going to fundamentally change the way we work and play! Even during the deepest crash of the internet economy the life of the internet itself was never really in question. The only thing that really crashed about...Read More
I suppose everyone has heard about the research that was done in which minnows where put into a glass cylinder in an aquarium with a pike and after the pike had bumped his head on the glass cylinder about 7 times he quit trying to eat the minnows. Then when the glass cylinder was removed...Read More
Some critics have suggested that ”Hard Facts” borders on common sense but it is the apparent lack of common sense in business that often amazes and shocks me. In fact, the idea of common sense is exactly the type of the strongly held belief that ”Hard Facts” puts into question. As far as I can...Read More
Following is another simple marketing plan template that I have used from time to time in my work. Like my earlier entry ”The World’s Shortest Marketing Plan” this plan template is very short and should be kept that way! The Good Virtually all companies conduct some sort of planning, whether it be it the form...Read More
