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Direkt
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Växel
+46 070 260 2605 Måndag - Söndag 10:00 - 20:00 Kläppestigen 18 436 51 Hovås
+46(0)8-54 54 23 00 Monday - Fredag 09:00 - 17:00 Norrtullsgatan 6, 2 trp 113 29 Stockholm

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I received a comment from Kfir Pravda asking me to clarify my view on how fundamental human needs drive decision making in a B2B environment. (To see the original blog entry click here) Following is my response: All businesses are either providing a product or service which directly satisfies a “real” customer need or they...
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The great philosopher Leibniz (born 1670) said “Reality cannot be found except in One single source, because of the interconnection of all things with one another.” Although certainly not his intention this statement rings true for the Telecom or IT industries today. In the very near future everything from our breakfast cereal to our heartbeats...
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I am learning everyday about the power of the digital universe. A couple weeks ago I published my ”World’s Shortest Marketing Plan” where I gave myself the challenge of making a marketing plan template that was reasonably comprehensive and could fit on a single powerpoint page. This was my reaction to many of the marketing...
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“Stand still, I’m trying to shoot you!”Some years ago I took a course to get a hunting license. One of the things we had to do to qualify for the license was to shoot a paper target shaped like a moose moving back and forth on a track at a distance of 80 meters. The...
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Nobody wants what your selling! This is a reality for every industry in the world no matter what you are selling! I often joke and say if you are not working in one of the three primary industries (Drugs, Sex and Rock n Roll) then you are working in a support industry. This is closer...
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I am often asked to speak to groups of middle and senior managers about leadership. When I meet these groups I usually start out by asking them to think about all the bosses they have ever had and raise their hands if they think their bosses have been satisfactory or if they have been less...
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Every now and then the links seem to fade away.  Since there still seems to be a great deal of interest for my World’s Shortest Marketing Plan Template I have updated the links again and am reposting. There seems to be a never ending supply of new marketing plan templates. A google search gave 215,000,000 hits on “marketing plan”....
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Following is an email that was sent to me some time ago by someone who attended one of my speaking engagements. From: ………Sent: ……….To: kelly@thinktank.seCopy: ………Subject: What should I do? Dear Kelly, Thank you for a great speech at the ……… conference. I went away inspired and stayed that way for several days but then...
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When I am out at various speaking engagements I am frequently surprised at how easy it is to get managers and employees to accept and agree to various management concepts and yet how hard it is to get them to apply these concepts when they get back home in their work Everyone agrees with Gallups...
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Long-term sustainable growth is the result of creating value for the Holy Trinity of Customer, Employee and Shareholder. Growth is the reward companies reap when they succeed in satisfying the needs of these three groups. The Holy Trinity of Sustainable GrowthAmong these three groups the shareholders needs are usually the easiest to understand since they...
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