Many years ago in College one of the assignments we were asked to do was to prepare a ”Kleine Credo” or little belief system. The assignment was to write a short essay of no more than 1-2 pages describing our personal religious beliefs. It wasn’t a strange assignment since I was in a class on...Read More

I was asked to speak to a group of marketing graduate students about how I used market research in my work as a product manager. As I recall I spent most of the lecture showing examples of various research we had done and how that research had helped us make necessary decisions. During this presentation...Read More

I ran across Stan DeVaughn’s blog entry from February 27, 2006 with the title ”Marketing and Branding are high-tech wrecks” and can simply say that I couldn’t have put it better myself. So many high-tech companies once founded upon their discovery of a ”real” need over time seem to lose the ability to think outside...Read More

A strong understanding of your customer’s behaviours and attitudes as they relate to the products and services you sell is one of the keys to successful segmentation and the success of your business. Many large companies (with large resources) develop sophisticated processes for segmenting customers based on behaviours including quantitative and qualitative research, data mining...Read More

At first glance it is tempting to conclude that people in large parts of the developed world have become less religious. The question is, however, if we haven’t simply changed religions. Could it be that we are just as religious as ever but the focus of our worship is different, our ceremonies and rituals are...Read More

I received a comment from Kfir Pravda asking me to clarify my view on how fundamental human needs drive decision making in a B2B environment. (To see the original blog entry click here) Following is my response: All businesses are either providing a product or service which directly satisfies a “real” customer need or they...Read More

The great philosopher Leibniz (born 1670) said “Reality cannot be found except in One single source, because of the interconnection of all things with one another.” Although certainly not his intention this statement rings true for the Telecom or IT industries today. In the very near future everything from our breakfast cereal to our heartbeats...Read More

I am learning everyday about the power of the digital universe. A couple weeks ago I published my ”World’s Shortest Marketing Plan” where I gave myself the challenge of making a marketing plan template that was reasonably comprehensive and could fit on a single powerpoint page. This was my reaction to many of the marketing...Read More

“Stand still, I’m trying to shoot you!”Some years ago I took a course to get a hunting license. One of the things we had to do to qualify for the license was to shoot a paper target shaped like a moose moving back and forth on a track at a distance of 80 meters. The...Read More

Nobody wants what your selling! This is a reality for every industry in the world no matter what you are selling! I often joke and say if you are not working in one of the three primary industries (Drugs, Sex and Rock n Roll) then you are working in a support industry. This is closer...Read More